To be the trusted UAE entry and growth partner for ambitious businesses.
We aim to give entrepreneurs and established companies a clear, reliable route from market entry to sustainable growth.
About Houbara
We build businesses, not paperwork.
Since 2016, Houbara Investment has helped entrepreneurs and investors move from an idea to an operating company in the UAE. Our work combines business formation, advisory, government coordination, and growth planning under one accountable team.
Our Story
A UAE business partner since 2016
Houbara was founded to make the UAE business journey clearer for investors. Many clients do not only need a trade license; they need help choosing the right activity, jurisdiction, structure, process, and growth path.
Our approach brings those decisions together. We help clients understand their options, establish the right legal and operational foundation, coordinate the required procedures, and continue supporting the business after launch.
That is why Houbara is positioned as a long-term business partner rather than a transaction office.
To simplify complex decisions and turn them into executable business plans.
We combine advisory, setup support, government coordination, and digital follow-up to help clients move forward with confidence.
How We Work
A clear process from first conversation to expansion
01
Understand
We understand the activity, ownership, location, timeline, and commercial objectives.
02
Plan
We recommend a suitable setup path and define the required steps, documents, and priorities.
03
Execute
We coordinate formation, licensing, approvals, and related business procedures.
04
Grow
We support operations, restructuring, branch openings, and market expansion after launch.
Our Journey
Built through continuous development
Our services have grown with the changing needs of entrepreneurs and companies operating in the UAE.
2016
Houbara Investment was established in Abu Dhabi with a focus on business development and investment support.
Business Formation
The company expanded its support to include company setup, licensing, government procedures, and market-entry guidance.
Growth Advisory
Houbara developed a broader advisory model covering planning, operations, partnerships, and expansion.
Houbara One
A digital platform was introduced to make document submission, status tracking, and communication more transparent.
Today
Houbara works as an integrated business partner for entrepreneurs, investors, and companies entering or growing in the UAE.
Leadership
The people behind Houbara
Fathi Odeh
Founder & CEO
Leads Houbara's strategic vision, service excellence, and partnerships that support clients' growth in the UAE.
Fatma Al-Hashmi
Head of Talent & Innovation
Leads talent development and innovation initiatives, building high-performing teams that support sustainable growth.
Zaid Al Baghdadi
Digital Transformation Manager
Leads digital transformation and smart systems development to improve efficiency and elevate the client experience.
Ahmad Alawneh
Head of Legal Department
Oversees legal affairs and regulatory compliance, delivering trusted solutions that protect clients' interests.
Eng. Zeina Marwan
Projects Manager
Oversees project planning and execution, ensuring efficient delivery, high quality, and on-time completion.
Manar Hasan
Head of Human Resources
Leads human resources and talent development, fostering a professional workplace that empowers teams.
Our Values
How we earn trust
Clarity
We explain the path, responsibilities, and next steps before work begins.
Ownership
We remain accountable for coordination and follow-through throughout the engagement.
Practical Thinking
Our recommendations are grounded in the realities of the UAE market and the client’s objectives.
Long-Term Partnership
Our role does not end at setup; we support operation, development, and expansion.
Let’s build your UAE business journey.
Whether you are launching your first company or planning your next stage of growth, our team can help you define the right path.